The Pineapple Hustle – An Introduction to Digital Marketing
Free
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Introduction
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Marketing 101
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How To Reach An Audience
- How to Reach an Audience: Intro
- Word of Mouth
- Social Media Marketing
- Public Relations
- Unconventional PR
- Search Engine Marketing
- Search Engine Optimisation
- Social Display Ads
- Content Marketing
- Email Marketing
- Influencer Marketing
- Business Developement
- Direct Sales
- Affiliate Programs
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
- Offline Advertising
- How to Reach an Audience Links + Additional Resources
- How to Reach an Audience Quiz
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Cohesive Branding
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Tools of the Trade
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Your Avatar
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Where Do I Begin As A Marketing Manager
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Social Media Marketing 101
- Social Media Marketing 101: Intro
- Digital’s Sociological Implications
- Increasing Usage
- The Platforms
- Platform: Facebook
- Platform: Instagram
- Platform: Twitter
- Platform: Pinterest
- Platform: LinkedIn
- Platform: YouTube
- Platform: TikTok
- Platform: Snapchat
- Platform: Quora
- Social Media Marketing Links + Additional Resources
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Where To Start
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Facebook
- Facebook: Intro
- How Do We Keep Our Reader Happy
- How Do We Keep Facebook Happy?
- Your Niche
- Converting Your Profile Into A Page
- Your Facebook Page and Its Parts
- Navigating Around Your Page
- Facebook Security Settings
- Your Content
- Viral Content
- The Facebook Algorithm
- Phases of Page Growth
- Frequency & When To Post
- What to Post
- Planning Out Your Content
- Navigating Creator Studio
- Scheduling Via Creator Studio
- 3rd Party Schedulers
- Advanced Facebook Growth Strategy
- Facebook Links + Additional Resources
- Your Facebook Page: Navigation Tabs
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Content Marketing
- Content Marketing: Intro
- Blogging: What Is A Blog?
- Blogging: Systems For Organisation
- Blogging: Selecting A Topic
- Blogging: An Intro To SEO
- Blogging: How To Research A Keyword
- Blogging: Your Blog Should Include…
- Blogging: Editing Considerations
- Blogging: The Perfect Blog Template
- Kyle Roof’s SEO Masterclass
- Running Content Campaigns
- Gary Vee’s Content Model
- Protecting Your Content
- Content Marketing Links + Additional Resources
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Instagram
- Instagram: Intro
- Account Basics
- Navigating the Instagram App
- Consistent Visual Elements
- How To Create Your Grid
- Posting Details – Sizing, Captions, Frequency and More
- Posting via Creator Studio
- Conducting Market Research
- The Instagram Algorithm
- Hashtag Basics
- Hashtag Selection Considerations
- Hashtag Research
- The Shadowban
- Engagement
- Automation
- Instagram Growth Hacks
- Instagram Links + Additional Resources
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Ephemeral Marketing
- Ephemeral Marketing: Intro
- Intro to Stories
- Instagram Stories & Their Algorithm
- What Makes A Good Instagram Story
- Creating Instagram Stories
- Instagram Story Ideas & Growth Hacks
- Instagram Highlights
- Facebook Stories
- Facebook Lives
- Facebook Live Best Practices & Topic Ideas
- How To Go Live on Facebook
- How To Go Live on Instagram
- Ephemeral Marketing Links + Additional Resources
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Analytics
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Side Hustles
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Emerging Social
- Emerging Social: Intro
- TikTok: Intro To TikTok
- TikTok: Why is Anna So Freakin’ Hyped On This Platform?
- TikTok: Key Stats and Demographics
- TikTok: Understand the Platform
- TikTok: The Algorithm
- TikTok: Navigating The App
- TikTok: Creating Your Post
- TikTok: Which Hashtags Should I Choose?
- TikTok: Posting Considerations
- TikTok: Tips & Tricks
- Emerging Social Links + Additional Resources
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Reputation Management
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Influencer Marketing
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Email Marketing
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Facebook & Instagram Ads
- Facebook & Instagram Ads: Intro
- Advertising on Facebook
- Facebook Business Manager
- Ad Account
- Facebook Pixels
- Audiences
- The Marketing Funnel
- Creating Ads
- Facebook Ad Specs
- Policies and Prohibited Content
- Optimisation Tips
- Creation Cheat Sheet
- 3×3 Strategy
- Facebook & Instagram Ads Links + Additional Resources
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Your Website
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How To Become A Digital Nomad
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Social Media For Social Good
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Crisis Management